The Expo marquees set up beside The Brewery in Lancaster Leisure Park were an impressive sight, with an interior as colourful and varied as a mediaeval market place. There were 100 stands, each with its own corporate colours and logos, leaflets and fliers, with the stall holders jostling for attention and trying to capture the eye of the passer-by who might turn out to be a future valuable customer or contact. Most of the stands offered freebies, especially on the Sunday, the family day, when the freebies seemed to consist of limitless sweets and other unhealthy attractions.
We felt proud of the Lancaster Civic Society/Lancaster Vision stand with its newly acquired pop-up banner, corporate table cloth on the stall and display panels setting out our aims and achievements in words and pictures. These are assets which can be used to promote the organisation at a range of events in the future. We felt we managed to look both professional and relevant, and we were able to offer the public leaflets with information about both the Civic Society and Lancaster Vision, others showing the work of the Civic Society with the forthcoming programme, and plenty of opportunity to discuss what we do with the public.
We felt we had taken part in a very successful event – the Chamber of Commerce had worked extremely hard to achieve this – and that our group had its own successes.
We had almost 100 interested people stop at the stand over the course of the event, with only a fraction fewer on the Business-to-Business day (the Monday) than on the family day. We also offered people the chance to keep in touch with us through our newsletter sent via email, and over 20 took us up on that. We hope that some of these will be future members.
We have to thank all the volunteers from within the society who gave their time and skills to making our stand a success. Having had it once we look forward to the promise of another Expo next year.
Lancaster Vision with Lancaster Civic Society has been asked to take a stand at the inaugural North Lancashire Expo at Lancaster Brewery on Sunday and Monday 24 and 25 September 2017. This is a magnificent opportunity for the Civic Society and Lancaster Vision to demonstrate and promote their place among the communities of Lancaster.
Businesses large and small have taken 200 stands at the Expo so where does the Civic Society and Lancaster Vision fit in? Lancaster Vision’s strapline – Raising the Sights of our City – will resonate with most of the businesses and employers represented at the Expo. We all want to help Lancaster realise its enormous potential, and one of the means to achieving that is through a healthy business economy.
A good business will care about its environment and the way it presents itself, which is where the Civic Society comes in. Every other year it offers awards for good building design and many of these go to commercial buildings. If a business is refurbishing its offices or moving into a new building, the Civic Society can advise on the planning process and ultimately feed recommendations through to the City Council – it could be cheaper to seek advice first rather than have to dismantle a garish fascia later!
We can offer businesses support and advice but what do we hope to get out of the Expo: first, promotion for our work and ethos and second, an opportunity to recruit more members interested in a future vision for Lancaster.
Please come along to one of the days (or both) and visit our stand – we look forward to seeing you there. You will find friendly staff, lots of information, a quiz, and a treasure hunt – fun for all the family. Check the link for details: http://north-lancs-expo.uk
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